<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[MarcoMentum - Marketing for Life Science Businesses]]></title><description><![CDATA[MarcoMentum helps growth-stage clinical research, MedTech and ;ife science businesses create momentum through trusted marketing leadership. 
]]></description><link>https://www.marcomentum.co.uk/insights</link><generator>RSS for Node</generator><lastBuildDate>Fri, 04 Sep 2026 08:30:01 GMT</lastBuildDate><atom:link href="https://www.marcomentum.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Biggest Marketing Challenges Facing MedTech Businesses]]></title><description><![CDATA[Innovation Doesn't Sell Itself Every year, businesses develop technologies that improve patient outcomes, increase efficiency and transform clinical practice. Yet. many innovative products struggle to achieve the commercial success they deserve and the reason usually isn't the technology. It's the challenge of communicating its value to the people making buying decisions. In MedTech, success isn't just about developing better or great products, it's about helping customers understand why...]]></description><link>https://www.marcomentum.co.uk/post/medtech-marketing-challenges</link><guid isPermaLink="false">6a7ec3f1802eb373a3b5d099</guid><pubDate>Fri, 14 Aug 2026 08:28:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_0b43d352a633436690cec94c31f90e94~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Lassandro</dc:creator></item><item><title><![CDATA[The Biggest Marketing Challenges Facing Clinical Research Businesses]]></title><description><![CDATA[Clinical Research Doesn't Have a Marketing Problem When people think about Clinical Research, marketing isn't usually the first thing that comes to mind. Scientific excellence Operational delivery Regulatory compliance Patient recruitment Those are the priorities (rightly) and marketing often comes later. Yet as the industry becomes increasingly competitive, the ability to communicate value, differentiate expertise and build trusted relationships has become a significant commercial advantage....]]></description><link>https://www.marcomentum.co.uk/post/the-biggest-marketing-challenges-facing-clinical-research-businesses</link><guid isPermaLink="false">6a7ded1d82bb65726e96bbe3</guid><pubDate>Thu, 13 Aug 2026 16:40:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_b2752c8c6f55484e8b230ba3cac64394~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Lassandro</dc:creator></item><item><title><![CDATA[Why LinkedIn Matters for Life Science Businesses and It's Not About Going Viral]]></title><description><![CDATA[Your Next Customer Probably Checks LinkedIn Before They Contact You Imagine you've just been recommended to a potential client. Before they send an email or book a meeting, what do they do? They search for your website, then they search for you and more often than not, they end up on LinkedIn. They want to understand: Who are you? What does your business stand for? Do you understand our industry? Can we trust your expertise? Those questions are rarely answered by your company profile alone,...]]></description><link>https://www.marcomentum.co.uk/post/linkedin-life-science-businesses</link><guid isPermaLink="false">6a7ddfbfcae5bb2ffa0ff70f</guid><pubDate>Thu, 13 Aug 2026 15:53:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_ae0afc257a1440c7a7d1c62ed43d9cf6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Lassandro</dc:creator></item><item><title><![CDATA[Why SEO Still Matters for Life Science Businesses (And Why It's About More Than Google Rankings)]]></title><description><![CDATA[SEO Isn't Really About Search Engines When people hear the term SEO (Search Engine Optimisation), they often think about keywords, rankings and algorithms and indeed those things matter. However, they're not why businesses should invest in SEO. The real purpose of SEO is much simpler, it helps the right people find your business at the moment they're looking for the solution you provide. That's a commercial challenge, not a technical one. The businesses that consistently appear when buyers...]]></description><link>https://www.marcomentum.co.uk/post/seo-life-science-businesses</link><guid isPermaLink="false">6a745139c34aae87f0dddfb5</guid><pubDate>Thu, 06 Aug 2026 14:37:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_35b6c7402a514647bbad34af277a3885~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Lassandro</dc:creator></item><item><title><![CDATA[Launching a New Product or Service: Five Common Mistakes (And How to Avoid Them)]]></title><description><![CDATA[Great products don't guarantee successful launches. Avoid costly mistakes when launching your product or service One of the biggest misconceptions in business is that a great product will naturally find its market. Unfortunately, that's rarely true. Every year, clinical research, MedTech and life science businesses invest significant time, money and expertise developing innovative products and services that never achieve their commercial potential. Not because they lack quality but because...]]></description><link>https://www.marcomentum.co.uk/post/product-and-service-launch-mistakes</link><guid isPermaLink="false">6a72fd725d7bc426a549829b</guid><pubDate>Wed, 05 Aug 2026 09:48:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_9e3aa8937b42490aad09c285036e1ba6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Lassandro</dc:creator></item><item><title><![CDATA[How to Build a Go-To-Market Strategy for Life Science Businesses]]></title><description><![CDATA[A Successful Launch Begins Long Before You Tell Anyone About It When businesses talk about launching a new product or service, the conversation often starts with marketing. "When should we announce it?" "What should the website say?" "Should we run LinkedIn ads?" These are important questions, but they're not the first questions you should ask. The biggest challenge with many launches isn't poor marketing, it's that the business goes to market before it's truly ready. A Go-To-Market (GTM)...]]></description><link>https://www.marcomentum.co.uk/post/life-science-go-to-market-strategy</link><guid isPermaLink="false">6a72ef5f5d7bc426a5495e4b</guid><pubDate>Wed, 05 Aug 2026 08:44:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_96e2a4f9f2504d35a0c061b835f5374b~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Lassandro</dc:creator></item><item><title><![CDATA[Five Signs Your Marketing Strategy Needs a Reset]]></title><description><![CDATA[Your marketing strategy shouldn't be permanent. Many clinical research, MedTech and life science businesses invest significant time in developing a marketing strategy, only to file it away once it's been approved. Months later, the business has evolved. New products have been launched, markets have changed, competitors have emerged and commercial priorities have shifted. Yet the marketing strategy remains exactly the same. The result? Marketing continues to work hard, but not always on the...]]></description><link>https://www.marcomentum.co.uk/post/fmarketing-strategy-reset</link><guid isPermaLink="false">6a71c5faf20e59031dfdac90</guid><pubDate>Tue, 04 Aug 2026 11:22:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_1520e6a9eda64a5483778167ada87f73~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Lassandro</dc:creator></item><item><title><![CDATA[What Is a Marketing (Growth) Audit?]]></title><description><![CDATA[If your marketing isn't delivering the results you expected, changing agencies or increasing budget isn't always the answer. One of the biggest mistakes clinical research, MedTech and life science businesses make is assuming they already know what's wrong. Perhaps they believe they need more website traffic, or maybe they think they should invest in SEO, or they assume they simply need more leads. Sometimes that's true but more often than not, those are symptoms rather than the underlying...]]></description><link>https://www.marcomentum.co.uk/post/what-is-a-marketing-growth-audit</link><guid isPermaLink="false">6a71b9ede1b75da43ec0978f</guid><pubDate>Tue, 04 Aug 2026 10:30:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_3f8051ebb4304a58b2aeba4012390c4e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Lassandro</dc:creator></item><item><title><![CDATA[Why Your Marketing Strategy Isn't Driving Business Growth]]></title><description><![CDATA[The problem may not be your marketing. It may be the lack of direction behind it. Many clinical research, MedTech and life science business leaders invest in marketing with the expectation that it will generate growth. They launch a new website, increase activity on LinkedIn, invest in SEO or work with an agency, yet months later they find themselves asking the same question: "Why aren't we seeing better results?" It's a frustrating position to be in, especially when significant time, effort...]]></description><link>https://www.marcomentum.co.uk/post/marketing-strategy-business-growth</link><guid isPermaLink="false">6a71a21af20e59031dfd54dc</guid><pubDate>Tue, 04 Aug 2026 08:56:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4191b6_f82587ae78e24288852b6f25af58fc08~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Lassandro</dc:creator></item><item><title><![CDATA[What Is Strategic Marketing Leadership?]]></title><description><![CDATA[Strategic Marketing shouldn't just create activity. It should create momentum. Many clinical research, MedTech and life science growing businesses invest in marketing expecting more leads, better visibility or faster growth. Instead, they often find themselves managing disconnected campaigns, inconsistent messaging and uncertain results. The problem usually isn't a lack of marketing effort. It's a lack of strategic marketing leadership. Strategic Marketing Leadership brings marketing,...]]></description><link>https://www.marcomentum.co.uk/post/what-is-strategic-marketing-leadership</link><guid isPermaLink="false">6a67286265a8c8dd285c32ec</guid><pubDate>Mon, 27 Jul 2026 10:18:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/4191b6_48798779ab8948b6a1a47b356f8636d3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marco Lassandro</dc:creator></item></channel></rss>