SEO Isn't Really About Search Engines When people hear the term SEO (Search Engine Optimisation), they often think about keywords, rankings and algorithms and indeed those things matter. However, they're not why businesses should invest in SEO. The real purpose of SEO is much simpler, it helps the right people find your business at the moment they're looking for the solution you provide. That's a commercial challenge, not a technical one. The businesses that consistently appe