Your Next Customer Probably Checks LinkedIn Before They Contact You Imagine you've just been recommended to a potential client. Before they send an email or book a meeting, what do they do? They search for your website, then they search for you and more often than not, they end up on LinkedIn. They want to understand: Who are you? What does your business stand for? Do you understand our industry? Can we trust your expertise? Those questions are rarely answered by your company

SEO Isn't Really About Search Engines When people hear the term SEO (Search Engine Optimisation), they often think about keywords, rankings and algorithms and indeed those things matter. However, they're not why businesses should invest in SEO. The real purpose of SEO is much simpler, it helps the right people find your business at the moment they're looking for the solution you provide. That's a commercial challenge, not a technical one. The businesses that consistently appe

A Successful Launch Begins Long Before You Tell Anyone About It When businesses talk about launching a new product or service, the conversation often starts with marketing. "When should we announce it?" "What should the website say?" "Should we run LinkedIn ads?" These are important questions, but they're not the first questions you should ask. The biggest challenge with many launches isn't poor marketing, it's that the business goes to market before it's truly ready. A Go-To